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Rob Bell presentation at SmartBeef 2019

ALFA SMARTBEEF 2019 – ‘Is chicken the new beef?’

The chicken industry has under gone massive change over the past 15 years maintaining their social licence to farm. We have seen the rise of free range egg business to meet consumer demands and a shift in antibiotic use that has moved the market of the clean green broiler from about 3% of the market 10 years ago to nearly 50% toady. 

So what does this have to do with us…

I think the changes that have been seen in the poultry industry give a great insight into the what the red meat sector may experience in the near future.

Let’s take the lessons learnt from another intensive meat producing sector and learn from it and take this change as an opportunity not a threat.
Click here to download a PDF of the presentation – ALFA SMARTBEEF 2019

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